Why is professional real estate photography so important?
It’s no secret, today’s home buyers don’t have time or money to waste.
In a buyer’s market, buyers have their pick of the litter. And, how do today’s savvy home buyers find their
potential dream home with such a busy lifestyle? Why, the Internet, of course. Today’s home buyers are now
able to preview a home with a “click” of the mouse before they take the time out of their hectic day to actually
visit the property. Many buyers won’t even consider a home if they don’t like the pictures. According to the
National Association of Realtors (NAR), 84% of home buyers “shop” for homes online before contacting a real
estate agent. In addition, the NAR reports that 81% of home buyers say photographs are most important
when house hunting online. With statistics like these, you as an agent cannot afford to market your listings
with bad photography.
You have an obligation to your clients to get their listings sold. Sellers want the red carpet treatment for
their homes. This includes showcasing their biggest investment in the best light possible. As professionals, we
know which features to accentuate to bring out the best in every home. Offering professional photography on
your listing appointments will demonstrate how dedicated you are to marketing your clients’ properties and in
turn, they will be more likely to list with you.
With inventories at historic highs, it is essential for today’s agents to make listings attractive to today’s buyers.
As the saying goes, “you don’t get a second chance to make a first impression.” Listings
with eye-
photographs will take attention away from those with poor quality photographs. Professional digital
photography can help captivate the interest of buyers and could just be the difference between a potential
buyer and a passer-
Our photographs & Virtual Tours are perfect for use on the MLS, your professional website, and Internet
advertising sites. They are also great for using in your marketing plan, such as in newspaper and
magazine advertisements or on brochures and flyers.
All too often, captions can be found for photographs on the MLS that say “this picture doesn’t do justice to this
room.” In our opinion, the picture should not only do justice, but should enhance the room to its maximum
potential. From a condo to an estate, bring out the best in every listing. Don’t let your listing get lost in the
crowd. Make an appointment today
Along the same lines of a familiar saying,
Every Picture is Worth a
Thousand "Clicks.
